MARKETS 101

Get your brand market ready

A 6-week online bootcamp for makers to level up your brand

Spring course begins April 6

Applications now closed. Join our waitlist for the next intake!

How it works

We know you've got a day-to-day business to run. Over the course of 6 weeks, we'll explore how to level up your mindset that puts your brand on a path to growth and success.

Live sessions

Weekly 90 minute group sessions and facilitated discussion on topics

Video modules

Access to weekly video modules introducing methods and tools

Digital toolkit

Access to tools to help build your roadmap, customer profiles

Final activation

Share progress through a final pitch or sell at a market (select cities)

Who's this for?

You've launched a food, culinary or retail brand in your home market

You’ve got your hands full starting to manage orders, pop-ups and early customers

You're looking for methods and tools to help guide your next 6-12 months of development  

You want to expand beyond your local market at some point, but no time to think about it

You're interested in using technology as a competitive differentiator for your business

You could use some extra brains (and hands) at the table - right now

Lay the groundwork for your brand

Weekly topics and sessions

Through live sessions and video modules, we'll dive into building the right mindset, positioning your product and setting up operations.

Week 1 - Building a Brand Mindset
Week 2 - Finding Ideal Customers
Week 3 - Positioning & Marketing
Week 4 - Sourcing & Supply Chain
Week 5 - Selling at Markets & Retail
Week 6 - Taking the Next Steps

Guides and guest speakers

Markets 101 is led by Peter Keith, Director of Product Operations at The Public. Peter is a chef and entrepreneur, co-founding Meuwly's, Edmonton’s first artisan charcuterie shop & market.

During the course, we'll invite additional guides and guest speakers to share their experiences and insights building their businesses.

Putting it together

By the end of Markets 101, you'll have the mindset and first roadmap to grow your brand and business. Keep growing with the Public community and our network of kitchens, markets and retail locations.

What makers are saying

Was well set up, and great to get tips from many different people. I learned a lot!"

Nora

Sharing ups and downs and hearing other owners' journeys was encouraging."

Mariangel

This program gave me the tools to keep pursuing my entrepreneurial path."

Jhon

Frequently asked questions

Am I a fit for the program?

Markets 101 is best for new and early stage food, culinary and retail startups building physical products and spaces IRL (in real life). Ideally you already have an initial product and some early customers through online or pop-up channels.

How is this different from other courses?

Markets 101 is a hybrid online course built around live sessions, recorded videos and downloadable worksheets. The course features small group classes, guest speakers, and applying what you learn as part of the process.

What's the time commitment?

The course runs over 6 weeks, with a weekly 90 minute live session on Wednesdays from 6:30 to 8 pm MST. We’ve designed the program to provide as much flexibility for time commitment and multiple session offerings. All teams are assumed to be working actively on operating their business while participating in Markets 101.

Who leads the program?

Markets 101 is led by Peter Keith, Director of Product Operations at The Public. Peter is a chef and entrepreneur, co-founding Meuwly's, Edmonton’s first artisan charcuterie shop & market.

Supporting all our programs is a curated roster of Public guides who act as a braintrust of coaches, mentors, advisors, experts, alumni and community peers. Some guides are compensated based on their level of engagement, while others volunteer their time in exchange for access to business and investment opportunities with cohort brands.

How is the program delivered?

All Market 101 sessions are delivered online via Zoom. You’ll need an internet connection and the ability to stream audio and video to participate. A link and details on how to join will be included in your booking confirmation email. Selected IRL activations are hosted with hub partners in each city, who also offer space and other benefits to Public members.

Do I need to join Public to participate?

Yes, Markets 101 is an exclusive program for Public food makers. Find out how to build a free brand profile here.

What's the cost?

There's no cost for the program, but seats are limited and offered on an application basis to active Public food makers. Makers looking to sell/vend at a local market may be subject to an admin fee of $25 (optional).

Can I talk to someone about the program first?

For sure! Have more questions about how Markets 101 can help your brand and business? Book a 1:1 with Peter or email Sarah at sarah@publicfoodhub.com.

Ready? Take the next step

Spring course starts April 6

Includes 6 weekly live sessions, delivered Wednesdays from 6:30 to 8 pm MST

Open to all early stage food, culinary and retail makers and businesses

Free for active Public makers on a limited basis

Applications now closed - join our waitlist for the next program intake!